SONY DSC-HX90V (Black) + 32GB Memory Card (Sony Malaysia Warranty) | Image source: Lazada
Product details of SONY DSC-HX90V (Black) + 32GB Memory Card (Sony Malaysia Warranty)
Aim farther — Upgrade your view
Take a better look at all you aim for, with the world's smallest digital camera including a 30x optical zoom lens developed by Sony along with the legendary ZEISS®, a clear retractable OLED Tru-Finder™, and other features to extend full-scale shooting capabilities. The new Sony HX90 — it's absolutely brilliant from every perspective.
The Elements of Comprehensive Image Quality
The synergy of a higher-performance CMOS image sensor, lightning-quick image processor and legendary lens pack the latest optical and engineering advancements into an amazingly compact form.

Renowned ZEISS® optics
Legendary ZEISS® quality delivers brilliant sharpness, rich contrast and minimal distortion.

Exmor R® CMOS sensor
A back-illuminated Exmor R® CMOS sensor with 18.2 effective megapixels takes in more light for greater detail in every shot.

BIONZ X™ image processing engine
Now reproducing more realistic detail and color in images with less diffraction and noise.
Command With Confidence
Instantly take control of any function that you want. All aspects of operation and handling are intuitively manageable, making it as easy as possible for you to love using this camera.
Firm your grip and gain control
Enhance operation by assigning manual focus, step zoom or another function to the control ring. Also, the durable grip fits comfortably in your hand for optimal stability.
Set as you like
Seven customizable buttons/keys include the Function button that can be assigned up to 12 frequently used functions, and six buttons/keys that can be assigned one function each.
Clearly, easily see what you'll shoot
The LCD monitor has the flexibility to tilt up to 180 degrees for easier, more comfortable framing, especially before shooting at a low position.

Control ring/Firm grip

Customizable settings

Tiltable LCD monitor
Get the best view
This high-contrast retractable OLED Tru-Finder is far brighter than conventional electronic viewfinders and perfect for all-around portability, safety, and practicality.



Extra-speedy & precise Fast Intelligent AF
An improved spatial object detection algorithm realizes a more optimal and accurate lens drive to make AF even faster, for capturing more fleeting moments with ease.
Set the Right Shooting Style in Motion
Gain more choices to shoot your movie just right, according to the situation and how you want to show it. Whether you just want to share some action quickly or save it at higher resolution for more careful editing later, you can shoot in your own style to suit your purpose. Simply make format, mode, exposure and other settings and start recording as you like.
Enjoy movies in versatile formats
Choose XAVC S or AVCHD format for high-resolution movie recording. You can even simultaneously record the action as a compressed, Web-friendly MP4 file for easy sharing.

Keep the blurs away
Intelligent Active Mode with 5-axis image stabilization and advanced frame analysis compensates for camera shake during movie recording to minimize blur that often results from handheld shooting.
Be creative
Choose among P/A/S/M (Programmed AE/Aperture priority/Shutter-speed priority/Manual) modes to control exposure and adjust background blur in movies as well as still photos.

Three movie formats

Stabilize movies

P/A/S/M modes
Capability Beyond Convention
Show the world how much further you can go even after you've taken your shot. Touch up photos, share footage wirelessly, map your journey and have more fun in fresher ways than ever with your camera.

Trace your trip in detail
Built-in GPS geotags your photos and movies, so when viewing them later, you can see trail maps of the shooting locations using Sony PlayMemories Home software on a computer.
Share with ease — Gain remote control
Wi-Fi connectivity with iOS and Android smartphones for remote camera control and still/video sharing is easy. In addition to Wi-Fi support for connecting to smartphones, NFC technology (near field communication) provides "One-touch connection" to compatible Android smartphones and tablets. Users need only touch devices to connect; no complex set-up is required.


Play with more pleasure
Take advantage of PlayMemories Camera Apps downloads that make your camera and images more functional, creative, and fun to play with.

My Best Portrait
Add skin-softening, skin-brightening and eye catch-light effects.

Smart Remote Control
Use a smartphone to control exposure, release shutter and receive photos.

Sync to Smartphone
Transfers photos to a mobile device automatically after powering off.
Stay in style
An optional accessory set of soft body case, lens jacket, and shoulder strap (LCJ-HWA) keeps the camera in style. The body case doesn’t have to be removed during shooting.
While compact camera sales in general have suffered from the proliferation of the smartphone, those with specs ahead of what the smartphone can offer have continued to sell well.
One such area is the travel compact. These models generally offer impressive zooms in pocketable bodies, and as such are often the place casual photographers go to as a first foray in compact cameras.
Sony HX90V Review – Features
The Sony HX90V is one such camera, offering a large 24-720mm focal range and a body that takes its design cue from the impressive Sony Cyber-shot RX100 III.
Despite being an altogether smaller version of its predecessor – the Sony HX60V – the model does inherit some of that model’s features. The most important of these is the sensor – a 1/2.3in BSI Exmor R CMOS chip, albeit with a slight drop in resolution to 18.2MP, which covers an ISO range of 80-3200.
The HX90V features an attractive pop-up OLED EVF
There are however a host of changes to be found on the HX90V, including some that are sure to impress the travel compact market. Perhaps the most exciting of these is the new pop-up OLED EVF, complete with a 638,400-dot resolution and very similar to that found on the more advanced RX100 III.
Although the HX90V’s lens features the same 30x optical zoom, covering a focal range of 24-720mm, the lens technology itself is completely redesigned. Out goes the old G lens technology to be replaced with an all-new Zeiss Vario Sonnar T* version – an optic which is some 30% smaller than its predecessor thanks to a floating rear optical group.
Although the HX90V features an attractive LCD screen, it’s lacking in any touch functionality
Other core features include Wi-fi and NFC connectivity for use in conjunction with the Sony Play Memories app, as well as GPS image tagging and Full HD video capture.




Spesifikasi SONY DSC-HX90V (Black) + 32GB Memory Card (Sony Malaysia Warranty)
| SKU | SO406ELAAYVK1WANMY-75549926 |
| Megapixels | 18.2 |
| Model | DC-SONY-DSC-HX90V |
| Optical Zoom | 30.0 |
| Warranty period | 1 Year |
| Warranty type | Local (Malaysia) Manufacturer Warranty |


